EDSEconomic Development Studies3069-034X3069-0358Art and Design10.61369/EDS.2025010001ArticleResearch on the Integration Trend of Wealth Management and Asset Management: Challenges and Opportunitieshttps://artdesignp.com/journal/EDS/1/1/10.61369/EDS.2025010001ZhaoHanyun2025112025-07-20This paper focuses on the integration trend of wealth management and asset management, delving into its development background and internal logic. It systematically explores the challenges and opportunities encountered during the integration process and proposes targeted strategies and development paths. Through literature review, case analysis, and industry data analysis, it reveals how factors such as customer demand upgrades, fintech development, and changes in the regulatory environment drive the integration of these two fields. The study finds that under the trend of integration, there are challenges such as blurred business boundaries, shortages of specialized talent, and increased difficulty in risk prevention. At the same time, it brings opportunities for market expansion, service model innovation, and enhanced efficiency through technological empowerment. The paper suggests that financial institutions need to grasp these opportunities and address the challenges by clarifying their business positioning, strengthening talent cultivation, improving risk control systems, and advancing digital transformation to achieve deep integration and high-quality development of wealth management and asset management.Wealth management,Asset management,Convergence trend,Challenge,Opportunity

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